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SEO Services Left Menu
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Increase Website
Conversion Rate
Optimization
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By : Nashat Mostafa
Website conversion rate is a critical measurement that shows
the visitor desire to complete a specific target.
Website conversion rate
accurately reflects the overall efficiency of your marketing campaign
and charts the future steps for further improvement of your online
campaign.
Website conversion rates are most frequently used to measure the
success of both the website as a whole or an individual advertising
campaign. It should be watched daily or weekly to ensure that different
campaign activities continue to reach targeted visitors and convince
them to take the desired action whether to subscribe or to buy a
product or a service. Any significant change in a conversion rate
should be carefully studied to take proper actions.
The continuous improvement of
Website conversion rates are the fastest
paths to achieving higher Return On Investment (ROI) from different
advertising campaigns. Website conversion rates are one of the most
valuable performance indicators that should be tracked on a regular
basis.
Many businesses concentrate only on increasing the number of visitors
to their website to make more sales. They should, at the same time,
spend more time and effort to increase their Website Conversion
Rate. Improving Website Conversion Rate will have a huge impact
on increasing sales and profits.
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What Is Website Conversion Rate?
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Website Conversion Rate is the percentage of your visitors who complete
the action that you asked them to do on a specific page. Depending upon
your target, it can be the percentage of visitors who subscribe to your
newsletter or the percentage of visitors who buy your product.
How To Calculate Website Conversion Rate?
A simple formula to calculate Website Conversion Rate is to
calculate the number of visitors who completed the required
action as a percentage of the total number of visitors.
What Is Website Conversion Rate Optimization?
Website Conversion Rate Optimization means improving the percentage of
visitors who complete the action that you asked them to do.
Website conversion rate optimization usually starts after finishing all
SEO strategies to your site, and after achieving significant traffic
that you can now convert.
Website Conversion Rate Optimization can be done for any type of advertisement campaign whether organic or paid (PPC)
Why your website needs Website Conversion Rate Optimization?
Improving your website conversion rate will help you to achieve the following goals:
- Get More Leads and Sales: A higher conversion rate
will bring more leads and more sales from your existing vistors, in
other words you get more sales without spending more money to increase
traffic.
- Reduce Advertising Budget: - When you increase
your conversion rate you will be spending less advertising money per
lead or sale.
- Improve Return On Investment (ROI): Reduced cost
and more sales will improve your Return On Investment (ROI).
- More Profit: Improving your Return On Investment (ROI) means improving your profits.
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What Is The Average Website Conversion Rate?
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This is a difficult question to answer. Different companies report
different rates, and many companies consider their Website Conversion
Rate a confidential information.
An average Website Conversion Rate will range between 0.5% - 8% depending
on the sector, marketing strategies, advertising campaign management,
accessibility and usability of the websites.
- Lead generation sites have an average Website Conversion Rate between 2% - 3%
- Subscription sites have an average Website Conversion Rate between 1% - 7%
- Online retail financial services report a Conversion Rate of 1 - 2% with 2% being very good.
- For online retail websites targeting consumers,
Website Conversion Rate will range within .5% - 8% with the average
rate being 2.5%. A Website Conversion Rate of 5 % will represent a very
good performance, while 8 % is exceptional.
- A few large retail stores like Amazon, Office Depot or ProFlowers Conversion Rate can go as high as 24 %.
Based on Nielson Panel data, TheTop 10 Online Retailers by Conversion Rate for June 2009 * are:
- ProFlowers 24 %
- Vitacost 23.3 %
- 1800Flowers 19.5 %
- Roamans 19.2 %
- Office Depot 18.5 %
- Blair 17.3 %
- QVC 17.0 %
- Victoria’s Secret 16.8 %
- DrsFosterSmith.com 16.4 %
- Amazon 16.4 %
*Source: Nielsen Online / Marketing Charts.
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10 Ways on How SEO 7 Services Can Help You To Increase Website Conversion Rate?
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There are many factors which can contribute together to increase your
Website Conversion Rate. SEO 7 Services can help you improve your
Website Conversion Rate by following different approaches:
- Improve your website design to be more search engine friendly and to better communicate your message to your visitors.
- Improve your website usability and
accessibility to make navigation and finding information, products or
services easier for your visitors.
- Find what are your Unique Selling Points (USP) and make them clear and obvious in your website and your landing pages.
- Meticulous keyword research, analysis and selection to find and use the most profitable keywords for your business.
- Improve your sales copy to clearly present the
benefits of your products or services to be more convincing and
compelling to your visitors. Such a sales copy will encourage and
entice your visitors to convert.
- SEO copywriting your main website pages and
your landing pages to make them more Search Engine Friendly and more
easily found by search engines.
- Improving landing pages to accurately match your advertising campaigns and the keywords used in them.
- Ensuring that your landing pages are closely relevant to the content of your website.
- Track your campaigns and analyze results to improve performance.
- Experiment with different ads, and split test
every element and every step of your campaign to fine tune your
marketing campaign and improve your results.
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Affordable
SEO Consultation
to achieve a
Top Search Engine Placement
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- You will receive many Free SEO Reports,
during all the period we are working together, and every 3 monthes for
at least one year after finishing your project.
- We offer Affordable SEO Consultation
and SEO Training,
which can save you a lot of money and dramatically reduce
your cost of internet marketing in the future.
- We offer our SEO Services
worldwide. During our Initial
Free SEO
Consultation we will meet with your team, if you are
within a reasonable traveling distance. However, we will be as
efficient doing SEO
Consulting and providing other SEO Servicesover the
phone or through Skype.
- We deliver guaranteed seo services. view
our guaranteed SEO services.
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We
Adhere to
A Strict Code of Ethics
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- SEO
7 Services adheres to a
strict code of ethics, that puts the goals of the
customers always first. We
never use any illegal or unethical marketing strategies
that may harm our clients.
- We are not a big business corporation, we
are just good business people, and like you we understand that every
investment must produce results for your company. We understand the
problems and pains of the owners of the small and medium size
businesses, and that is why we strive to give the best affordable
search engine optimization services to every customer.
Do
not lose any more customers.
Contact us Today to find out
the best Marketing Strategies
to achieve a
Top Search Engine Placement
for your business.
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SEO Consultation is
a crucial part of any successful internet
marketing strategy. In today’s chalenging
markets, it is not good enough to have a good business website; you
must also have a competitive edge over the hundreds of
competitors.
If you're not sure if your site needs the essential SEO Services, call us at
514-806-0322
for a free search engine optimization
analysis of your site or contact
us to request your Free Quote Today! |
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Our
head office is located in Montreal,
Quebec, Canada, but we offer our SEO Services worldwide.
If you are located in the Greater
Montreal Area, we can offer our SEO Training
& SEO
Consulting Services either personally, by phone or by
Skype.
For our customers worldwide
we are very comfortable offering our SEO Training
& SEO
Consultation services either by phone or by Skype.
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