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12 Points To Consider Before You Join The Better
Business Bureau To Establish Online Trust
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April 05,
2010:
Articles by SEO 7 Services Consulting Team.
Summary:
One of the main problems of most small
and medium sized companies is to establish
a good level of trust with their potential
customers. It can be a very difficult
challenge. There are a lot of fly-by-night
companies and many consumers do not
feel comfortable dealing with a new
internet business.
What can a small or medium sized
business do to assure potential customers
that they are a legitimate business?
Becoming an accredited business by
the Better Business Bureau is one way
to prove to your potential customers
that they can trust your company. There
are many points that every organization
must consider before applying to be
accredited by the Better Business Bureau.
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 One
of the main problems of most small and medium
sized companies is to establish a good level
of trust with their potential customers.
For a new internet business, it can be a
very difficult challenge. There are a lot
of fly-by-night companies and many consumers
do not feel comfortable dealing with a new
internet business.
What can a small or medium sized business
do to assure potential customers that they
are a legitimate business?
 Becoming
an accredited business by the Better Business
Bureau is one way to prove to your potential
customers that they can trust your company.
Many consumers are familiar with the BBB
and they know they can trust a company that
displays the BBB seal on their website.
 According
to the BBB, "If a business has been accredited
by the BBB, it means the BBB has determined
that the business meets BBB accreditation
standards, which include a commitment to
make a good faith effort to resolve any
consumer complaints."
The BBB is an unbiased non-profit organization
that sets and upholds high standards for
fair and honest business behavior.
The BBB seal stands for much greater values.
It is a pledge and a commitment to execute
business with the highest ethical standards.
The new tagline of the BBB, "Start With
Trust", highlights the vision and spirit
of the BBB and its affiliated businesses
to establish an atmosphere of trust and
to work with businesses and consumers to
create a strong marketplace where customers
and sellers can trust each other.
The BBB has been founded in 1912. For nearly
100 years, consumers have turn to the BBB
for help with identifying trustworthy businesses.
There are currently 62,552 websites accredited
as meeting BBBOnLine standards in the US
and Canada.
Every business must consider many points
before joining the BBB. The BBB Code of
Business Practices advocates honest advertising,
selling and customer service practices that
boost customer trust and confidence in business.
This Code consists of eight principles that
summarize important elements of creating
and maintaining trust in business.
A business will be accredited by the BBB
if it meets and agrees to continue to adhere
to the following standards:
1. Building Trust: Every business must establish
and maintain a positive track record in
the marketplace and by being free of any
consumer or government complaints.
2. Advertise Honestly: Businesses must adhere
to established standards of advertising
and selling. An accredited business must
avoid misleading customers by creating any
false impression of their product quality,
pictures, testimonials, or other means.
3. Tell the Truth: Businesses must honestly
present their products and services with
a clear and adequate description of every
aspect.
4. Be Transparent: Accredited businesses
must clearly disclose the nature, location
and ownership of the business, and clearly
explain all policies, guarantees and procedures
that bear on a customer's decision to buy.
5. Honor Promises: Accredited organizations
must fulfill all contracts and honor all
written agreements and verbal promises.
6. Be Responsive: An accredited business
or organization must promptly respond to
all complaints and agrees to address any
disputes quickly, professionally, and in
good faith.
7. Safeguard Privacy: BBB accredited businesses
should protect any collected customer personal
information, ensure that these data are
only transmitted via secure means and will
make the best efforts to comply with industry
standards for the protection and proper
disposal of all sensitive data, both online
and offline.
8. Maintain Integrity: A BBB accredited
organization will approach all business
dealings, transactions and commitments with
integrity and will avoid any activities
that reflect unfavorably on the public image
of the BBB or its accredited businesses.
The BBB offers many services that consumers
can rely upon to help them in every stage
of the buying process and every accredited
organization must participate and help the
BBB to provide these services:
1.Pre-purchase advice for consumers on a
wide range of businesses.
2.Alerts on the latest consumer scams and
frauds and tips on how to avoid them.
3.Reports on businesses and charities to
help consumers find trustworthy businesses
and charities based on informed decisions.
4.Complaint and dispute resolution services
where consumers can contact their nearest
BBB to help them resolve different types
of disputes with any type of business.
About the Author:
Nashat Mostafa
is the founder and CEO of SEO 7 Services.
During his long career as a
Montreal search engine optimization consultant,
Mostafa has worked with many small and medium
sized companies to plan and execute different
internet marketing campaigns. SEO 7 Services
is a
Montreal
SEO consulting company.
* * * * * * * * * * * *
This Article has been published in many websites. The following are few
of them:
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