 Before
starting any advertising campaign, you definitely
need a plan. Any marketing campaign is doomed
to failure without a plan. Social media
marketing, whether on Twitter, Facebook
or any other social media website, is doomed
to failure if started without careful planning.
The following 8 steps will ensure a smooth
productive campaign on Twitter and similar
websites.
 1
- Define who your targeted customers are:
Describe the profile of your customers,
their age group, gender, level of education,
social and financial situation and any other
factors which might affect their decision
to buy your products or services. It is
much easier on Twitter to select your followers
from the group that fits closely your customer
profile and to make sure that your massage
reaches this group specifically.
 2
-Identify your Unique Selling Position (USP):
Every business starts with the assumption
that it has something unique and new that
competitors do not have and customers will
prefer a given business over the competitors
for this Unique Selling Position (USP).
This position can be lower prices, better
customer services new services, improved
product. You have to find your unique position
that will set you apart from the others.
On Twitter, it is much easier and faster
to spread the news about your uniqueness
to your targeted customers.
3 - Find out what your customers
need most from your business:
Most customers start their shopping
journey looking for information, advice,
tips or consultations to guide them to buy
the best product or service that suits their
specific needs at a certain moment. Carefully
evaluating the needs of your clients provide
them with honest informative advices and
tips. Twitter will enable you to promote
your advice and to reach thousands of potential
clients who are hungry for your help. This
will build your image on Twitter as an expert
who can be trusted by customers. Trust is
a valuable commodity in the world of online
shopping.
4 - Carefully write your Tweets
to persuade your potential clients:
You have only 140 characters to write a
persuasive tweet. Use this limited number
of words very carefully. Use your image
as an expert and speak about one of your
unique selling positions, give advice or
tell a success story about your products
or services. Use all your search engine
optimization skills to optimize your tweets.
5 - Test your Tweets:
Experiment with different types of Tweets
to find which type of massages get a better
response from your followers.
6 - Build a long lasting relationship:
You should never forget that Twitter is
a social media website. You are there to
socialize with other fellow Twitters and
to build a long relationship that will last
for years. Get involved in their discussions;
share your opinion and advices.
7 - Mix you marketing messages
with other social messages:
It is very important that you send only
one marketing massage every ten or fifteen
messages. Your followers on Twitter should
never see you as a spammer.
8 - Keep an eye on the competition:
Watch how your competitors are behaving
on Twitter. There is a lot to learn from
the competitors and even more to learn to
avoid.
About the Author:
Nashat Mostafa
is the founder and CEO of SEO 7 Services.
During his long career as a
Montreal search engine optimization consultant,
Mostafa has worked with many small and medium
sized companies to plan and execute different
internet marketing campaigns. SEO 7 Services
is a
Montreal
SEO consulting company.
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