 Keyword
research and keyword analysis are the most
important aspects of any search engine optimization
campaign or PPC campaign. If you are targeting
the wrong keywords, your customers may never
find your website on the internet.
 Most
small business owners belief that they already
know which keywords their customers would
use to find their businesses. This is partly
incorrect. There are a lot more keywords
out there, which their customers are using
every day to search for their products and
services. On the other hand, if your competitors
use these profitable keywords in their sites
they will definitely get those customers
who are searching for these keywords.
If you want to stay competitive, you
can not afford to lose any customers to
your competitors.
 There
are many keyword research tools available
in the market, however the free tools are
quite effective and will help any marketer
to collect a list of the most profitable
keywords for the specific business he or
she is advertising.
Google provides many keyword research
tools to help the advertisers find the right
keywords for their Adwords or organic campaigns.
1 - Google Insights:
Google Insights is a very useful tool,
it can help you:
A - To decide which advertising copy
will have a better response from your audience.
B - To determine seasonality and know
when demand or interest picks up for a certain
product or service.
C - To choose between different countries
or states to find a new location to introduce
your product or service.
D - To comparing search volume patterns
across specific regions, categories or timeframes.
2 - Google Trends:
Google Trends is designed to find the
popular trends during a certain period of
time and this will help you:
A - To find more ideas to advertise your
products or services.
B - To modifying your campaign to fit
new emerging trends.
C - To find the hottest trends during
the day. You'll find the top 100 fastest-rising
search queries for today or any other day
you choose. The results are updated throughout
the day.
3 - Google Website Trends:
This tool is a subdivision of the previous
tool. It will help you to find how much
traffic a certain website is getting during
different periods of the year.
4 - Google Zeitgeist:
"Zeitgeist" means "the spirit of the
times". This tool will help you to understand
the moral and cultural climate of an era,
in other words, the general intellectual
atmosphere of a certain period of time.
Google achieves this by collecting millions
of search queries every day and analyzing
them to get insights into global, regional,
past and present search trends.
5 - Google Search-Based Keyword
Tool:
This tool will help you to discover additional
advertising keywords and give you new ideas
for your landing pages based on your website,
language and country.
Using this tool, you should always be
looking for keywords with high monthly search
volume.
6 - Google Keyword Tool:
This is the most useful and the most
used tool by top online marketers for both
organic and PPC keyword research.
Google Keyword Tool will be given a large
list of targeted and relevant keyword terms.
The most important feature is that it provides
the monthly search volume for each keyword
locally and globally.
7 - Google Traffic Estimator
Tool:
With this tool you can find out exactly
which keywords will bring in the most traffic,
based on the estimated clicks per day. Google
Traffic Estimator Tool gives the expected
number of clicks per day, which can project
how much traffic you can expect to receive
from using these keywords.
Now, your mission to get to the 1st page
of Google is much easier.
1. Use the above listed free keyword
tools to find the most profitable keywords
and key phrases specific to your business.
2. Analyze your list to find high traffic,
low competition keywords.
3. Do more research to find related and
relevant keywords. They are essential to
improve your SEO or PPC campaigns.
4. Use your found treasure of keywords
to write well optimized pages that rank
high naturally in major search engines.
5. Use these most profitable keywords
to manage and optimize your PPC campaigns
6. Use the same keywords to write and
publish articles related to your business,
products and services
7. Use the same keywords to publish press
releases related to your business activities
and news.
About the Author:
Nashat Mostafa
is the founder and CEO of SEO 7 Services.
During his long career as a
Montreal search engine optimization consultant,
Mostafa has worked with many small and medium
sized companies to plan and execute different
internet marketing campaigns. SEO 7 Services
is a
Montreal
SEO consulting company.
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