12 Methods To Improve Website Return On Investment (ROI) Using SEO And Other Strategies

If you are doing any online marketing campaign, then Return On Investment (ROI) is the most important measurement to estimate your success and the one metric that you must work hard on to improve over time.

How To Calculate your Return On Investment (ROI) ?

Return On Investment (ROI) for any advertising campaign is very simple to calculate. There are only two variations in the calculation formula:

1. Total cost of advertising campaign including all expenses related to this specific campaign
2. Net Profit of this specific advertising campaign.

1. To ensure that you are not losing money on any advertising  campaign on a daily or weekly basis.
2.  To detect any sudden decrease in the performance of any campaign and to take necessary actions to put it back on track.
3. To detect any sudden improvement in the performance of any campaign and to take necessary steps to exploit the situation for your advantage.
4. To assess the effect of changing different elements of the campaign to keep the best elements as in split testing and other testing methods.
5.  To detect if the campaign is achieving its goals or falling short.

• Professional Search Engine Optimization.
• Website Conversion Rate Optimization.

1. Meticulous keyword research, analysis and selection to find and use the most profitable keywords for your business.
2. SEO copywriting your main website pages and your landing pages to make them more Search Engine Friendly and more easily found by search engines.
3. Link building to improve your link popularity and to achieve a top search engine placement.
4. Social Media Marketing to create more brand loyality and to reach more targeted visitors.

1. Find what are your Unique Selling Points (USP) and make them clear and obvious in your website and your landing pages.
2. Improve your website design to be more search engine friendly and to better communicate your message to your visitors.
3. Improve your website usability and accessibility to make navigation and finding information, products or services easier for your visitors.
4. Improve your sales copy to clearly present the benefits of your products or services to be more convencing and compelling to your visitors. Such a Sales copy will encourage and entice your visitors to convert.
5. Improve landing pages to accurately match your advertising  campaigns and the keywords used in them.
6. Ensure that your landing pages are closely relevant to the content of your website.
7. Track your campaigns and analyze results to improve performance.
8. Experiment with different ads, and split test every element and every step of your campaign to fine tune your marketing campaign and improve your results.

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